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Company Profile
Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind
the ubiquitous filler text. In seeing a sample of lorem ipsum, his interest was piqued by consectetur—a genuine, albeit
rare, Latin word. Consulting a Latin dictionary led McClintock to a passage from De Finibus Bonorum etMalorum (“On
the Extremes of Good and Evil”), a first-century B.C. text from the Roman philosopher Cicero.
Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it,
and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the
frequency with which letters occur in English, which is why at a glance it looks pretty real.”
The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract
from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the
focus is meant to be on design, not content.
Mission
learn everything there is to know
about the ubiquitous lorem
ipsum passage.learn everything there is to know
about the ubiquitous lorem
ipsum passage.
Vision
learn everything there is to know
about the ubiquitous lorem
ipsum passage.learn everything there is to know
about the ubiquitous lorem
ipsum passage.